With greater than 3,000 exhibitor cubicles, 510,000 sq. ft of present flooring and tens of 1000’s of attendees, it takes a devoted group of execs with numerous abilities to make sure that Pure Merchandise Expo West is an all-around success. Representing training to operations, shopper companies, gross sales, advertising and marketing, design, requirements, content material and extra, these and different New Hopers work behind-the-scenes—for months and typically even years upfront of a present—to ensure every expo runs easily, and to help New Hope’s mission assertion to domesticate a affluent, high-integrity CPG and retail ecosystem that creates well being, pleasure and justice for all individuals whereas regenerating the planet.
This Expo West Present Scoop collection highlights a number of the many individuals at New Hope Community who make all of it doable.
Right here, Katie McCoy, senior sponsorship supervisor, shares what she loves about Expo West and her secrets and techniques to a profitable present.
In a single sentence, inform me about your job at New Hope? I oversee the sponsorship packages for all of New Hope’s occasions and handle the group that does every part from creating the sponsorships to last execution.
How lengthy have you ever been doing this? I’ve been managing the group for a couple of 12 months now however have been on sponsorship for 4.5 years.
What do you like about your job? I really like that no two days are the identical, and no two occasions are the identical. There’s all the time room for innovation and enchancment!
What do you would like individuals knew about sponsorship? I want individuals know (or hope they know) how satisfying it’s to listen to from a shopper that they’d an ideal expertise! Such a small remark after a protracted present or tough occasion makes my day. Persons are fast to inform you what went improper however listening to what went proper makes you’re feeling so highly effective.
What’s your favourite factor about Expo West? I really like the Friday evening live performance at Expo West. It’s sometimes that live performance that you simply see essentially the most New Hopers and it’s so nice to hug your colleagues and have fun a show-well-done (or virtually performed!)
What’s your least favourite factor about Expo West? My least favourite assume is that Expo West often falls on daylight financial savings! I’m all the time apprehensive that the time change goes to trigger me to get up late, miss an occasion or miss my flight dwelling!
What’s the one factor you can’t stay with out at EW? Band aides and melatonin gummies! Blissful heels and a superb evening’s sleep is crucial.
Favourite Expo sneakers? Allbirds! I’ve made it a practice to purchase myself a brand new pair of Allbirds for each Expo West so my assortment may be very wholesome now!
Favourite restaurant in Anaheim? Slice within the Marriott. We wind up consuming numerous pizza within the Marriott employees workplace between operating from occasion to occasion.
What are you most pleased with in regards to the work you do on EW? I’m so proud that we get to assist the manufacturers that come to our present get to the following degree. I LOVE seeing a model that I had by no means heard about earlier than Expo West on my native retailer’s shelf after the present. I believe it’s a very distinctive perk we get to expertise working within the CPG trade.
What does the pure merchandise trade imply to you? The pure merchandise trade is uniquely enthusiastic about creating a greater world for everybody, and I believe that’s what it’s actually about. Extra well being, extra wellness, extra planet-forward pondering, extra group, extra good.